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The most popular TV shows based on how much money you make

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In these divisive political times, it's interesting to know that Americans can come together around a common love of television.

Even as cable-subscription rates rise, TV is still accessible for people with various levels of income. And there are so many choices — and price points — today, including cable, online, and streaming services.

So which shows are most popular across different household incomes? And what shows prove more popular among certain income levels?

Business Insider partnered with Viant, a Time Inc.-owned advertising technology company, which analyzed viewing on smart TVs and cross-referenced that data with the credit-reporting company Experian to find the shows that indexed the highest in these household income levels: less than $50,000, $50,000 to $75,000, $75,000 to $125,000, and more than $125,000.

We then assigned the shows a score according to where they landed among the income levels and ranked them. Some shows seem pretty predictable, such as the massive popularity across the board for CBS's "The Big Bang Theory." Others are surprising, such as Fox's "Lethal Weapon" reboot and NBC's "The Voice."

Here are the top shows on TV according to how much you make. (The full lists by income bracket are at the bottom.)

Note: This list doesn't include news, sports, and non-primetime programming.

SEE ALSO: RANKED: The 20 best new TV shows right now, according to critics

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11. "The Voice" (NBC)

NBC's singing competition, "The Voice," is the only reality show to break into the top 11 shows in the income brackets we looked at. Interestingly, it fails to crack the top 10 in all the groups, except for one. Among those who make more than $125,000, it ranked ninth.



9. "Family Guy" (Fox) — TIE

Fox's animated comedy "Family Guy" broke the top 10 for every income level except the highest bracket — those who make more than $125,000. For those who make the most money, it ranked 11th. Overall, it tied with "Empire."



9. "Empire" (Fox) — TIE

Fox's hip-hop family drama "Empire" consistently ranked 10th in all the income brackets except one. It did a bit better with those who make between $75,000 and $125,000, landing in the No. 9 position. Overall, it tied with "Family Guy."



See the rest of the story at Business Insider

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