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The ninth annual Digital NewFronts, a conference for marketers, is going on in New York City this week and next.
A bunch of companies like AOL and Refinery29 put on events during the conference, including YouTube, which always holds a giant bash called Brandcast where it trots out some of the site's biggest stars and tries to convince advertisers that they need to spend less money on TV, and more on digital video.
As one fellow attendee put it, of all the Newfronts parties, YouTube's is the one to attend.
Check out why:
To enter the event, you had to walk down a red carpet flanked by a crowd of screaming teens.
They weren't shrieking for the YouTube execs or the bigwig advertisers, though. A gaggle of YouTube stars traipsed up and down the line, taking selfies and signing autographs.
The message was loud and clear to advertisers: Young people are obsessed with YouTube stars. During its presentation, YouTube quoted a Variety story that reported that 8 of the top 10 most popular and influential celebrities are YouTube stars for US teens.
See the rest of the story at Business Insider