US consumers are now spending more time on their phones using apps than watching TV, according to recent data from Flurry.
- The average US consumer spends nearly 198 minutes using mobile apps compared to 168 minutes watching TV each day. This excludes time spent inside mobile web browsers.
- The inclusion of web browsing on mobile devices bumps the daily average up to 220 minutes.
- That isn’t to say that TV viewing is decreasing, either. Over the last three years, TV viewing has stagnated. On the other hand time spent in apps has increased from 126 minutes per day on average in Q2 2013 to 198 minutes in Q2 2015.
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The data shows that users are spending more time on mobile devices, and that apps are now the top channel for viewing media in the United States. What this suggests is that consumers are more likely to expect video content to be presented in an app format, highlighting why pay-TV companies are increasingly offering their own mobile services to subscribers.
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