Miley Cyrus, Kanye West, Nicki Minaj, Taylor Swift, feuds, crying, and 10 Viacom channels still couldn't attract an audience that topped last year's VMA awards.
Despite all the chatter surrounding Sunday's MTV VMAs and the fact that it aired on six more Viacom channels, the show attracted 9.8 million total viewers. That's 500,000 less viewers than the 10.3 million who tuned into last year's show.
While no network wants to see its audience decrease, MTV does like looking for the silver lining. It was ranked No. 1 among the channel's younger-skewing audience demographic of 12-year-olds to 34-year-olds.
2015 @MTV#VMA attracts 9.8m total viewers; #1 award show on cable this year among P12-34; 19.1m streams since last night; 21.4m tweets
— MTV Communications (@MTVPress) August 31, 2015
2015 @MTV#VMA is the most tweeted program since Nielsen Social began tracking; 39m Facebook interactions and best day ever for MTV App.
— MTV Communications (@MTVPress) August 31, 2015SEE ALSO: Miley Cyrus made her new album for $50,000, and it explains a lot
MORE: The best VMA performance was by a YouTube star you probably never heard of
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