The Weather Channel said it was sorry for sending an “inappropriate” tweet to an upset viewer.
Fort Worth, Texas city council member Joel Burns complained Monday that the network's app was showing the wrong city in its weather updates.
“Dear @weatherchannel I SWEAR I'm deleting your aggravating app if you don't STOP SHOWING DALLAS pics for Fort Worth,” Burns tweeted.
After silence from their social media account, Burns went ahead and deleted the app.
“Hey snoozing @weatherchannel social media team, see anything missing now?” he added.
“Sorry to see you go,” the Weather Channel tweeted. “Good luck on ending bullying.”
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Burns made a famous “It Gets Better” speech against bullying that went viral in 2010. The response spurred many tweets criticizing the network for its rude response.
“How not to respond to someone who provides feedback,” tweeted one outraged Twitter user.
After the backlash, the Weather Channel reversed course and apologized.
“We apologize for our reply this morning. Our response was inappropriate & we're taking steps to ensure it doesn't happen again,” the channel wrote.
Watch the Twitter dispute unfold below:
Dear @weatherchannel I SWEAR I'm deleting your aggravating app if you don't STOP SHOWING DALLAS pics for Fort Worth pic.twitter.com/Rx36gZoI2K
— Councilm. Joel Burns (@JoelBurns) May 12, 2014@JoelBurns Sorry to see you go. Good luck on ending bullying.
— The Weather Channel (@weatherchannel) May 12, 2014.@JoelBurns we apologize for our reply this morning. Our response was inappropriate & we're taking steps to ensure it doesn't happen again.
— The Weather Channel (@weatherchannel) May 12, 2014SEE ALSO: Anthony Bourdain Just Did A Hilarious, Impromptu Q&A On Twitter